POV:
This is What Success
Looks Like for a Marketer on a Mission
Learn how a real-life SEO and DJ thrives with Semrush, the marketing platform that gives you the power to redefine work-life balance.
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Marketer by day, DJ by night
“Honestly, you can't be an SEO without Semrush. You just can't. There's no better tool that does it better or that's easier.”
Marketer by day, DJ by night
How Gaby uses Semrush to rank higher, outsmart competitors, and still have me-time
Step 1
Define the competition
Gaby uses Semrush to identify websites that rank for her important keywords and phrases. Organic Research Tool helps her research them all, from obvious competitors to those on the rise.
Use this workflow:
Pick
a competitor
Start with what you know—enter your biggest competitor's website to reveal their best performing keywords, landing pages, and traffic sources.
Explore the landscape
Now go beyond what you know and discover emerging organic competitors and uncover missed keyword opportunities in your industry.
Monitor performance
Keep tabs on keyword rankings, trends, and the performance of your own website. See if you’re losing positions on Google so you can take immediate action.
Step 2
Figure out your rivals
With a life of her own to live, Gaby relies on EyeOn, Semrush's 24/7 competitor monitoring tool to keep tabs on her competitors—with automated alerts right in her inbox.
Learn from their:
Paid ads
Get your competitors' paid advertising playbooks in your lap: uncover their bidding strategy, budget, landing pages, and performance.
Product launches
Go full stealth mode and know when your competitors launch a new product, campaign, or have something up their sleeve.
Social media
Dissect their social media strategy without wasting precious time scrolling. See their top content, audience insights, and posting schedules.
Step 3
Beat them at their own game
Now Gaby produces content in a flash using Semrush's Content Marketing Toolkit. She delivers stellar content designed to outrank the competition and give her audience exactly what they're searching for.
Try this content flow:
Find topics
Plug in a seed keyword or idea and watch Topic Finder go. Get actionable content ideas grouped by topic clusters, traffic volume, and backlink data.
Set up the post
Use SEO Content Template to write the perfect blog outline, including keyword suggestions, backlink potential, text length tips, meta description, and more.
Write like a pro
Now write like you're a Google insider with SEO Writing Assistant. Get real-time feedback on tone of voice, originality, readability, and SEO potential.
Your turn.
Ready to rewrite the rules?
Game on. Get Semrush, the all-in-one marketing platform that cuts your routine in half and gives you back time for things that matter most.
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