How to Hire a WordPress Developer: A Guide for Business Owners

As a business owner, you may have realized that your website is one of the most powerful tools you have for marketing your brand and products. A great website can help you attract more customers, generate leads, and ultimately increase your revenue. WordPress is one of the most popular and flexible content management systems (CMS) that powers over 40% of all websites on the internet. However, creating a professional-looking and functional website requires the help of a skilled WordPress developer. In this guide, I will show you how to hire a WordPress developer for your business.

Understanding the Role of a WordPress Developer

A WordPress developer is a professional who specializes in creating, customizing, and maintaining websites built on the WordPress platform. They are responsible for building the website’s structure, designing the layout, and adding the necessary features and functionalities. A WordPress developer should have a deep understanding of HTML, CSS, JavaScript, and PHP, which are the programming languages that power WordPress. They should also be familiar with popular WordPress plugins and themes.

Why Businesses Need a WordPress Developer

Hiring a WordPress developer is essential for any business that wants to create a professional-looking website that stands out from the competition. A WordPress developer can help you customize your website to meet your specific business needs, whether it’s adding custom features or modifying the design. They can also optimize your website for search engines, improve its performance, and ensure that it’s secure.

A skilled WordPress developer can save you time and money by building a website that’s easy to maintain, update, and scale. They can also provide you with ongoing support and maintenance services to ensure that your website remains up-to-date and secure.

Essential Skills to Look for in a WordPress Developer

When hiring a WordPress developer, there are several essential skills and qualities that you should look for. Firstly, they should have a deep understanding of WordPress, including its architecture, themes, plugins, and APIs. They should also be proficient in HTML, CSS, JavaScript, and PHP, which are the programming languages that power WordPress.

A great WordPress developer should also be creative and have an eye for design. They should be able to create a website that looks great and is easy to use. Additionally, they should be able to communicate effectively and work collaboratively with other team members.

Where to Find WordPress Developers

There are several places where you can find WordPress developers. One of the best places to start is by searching online job boards such as Indeed, LinkedIn, and Glassdoor. You can also post job listings on these platforms to attract potential candidates.

Another option is to reach out to WordPress development agencies and freelance marketplaces such as Upwork and Freelancer. These platforms have a pool of talented WordPress developers who can work on your project remotely.

Finally, you can also attend local WordPress meetups and conferences to network with other WordPress developers in your area.

How to Screen and Shortlist Candidates

Once you have received applications from potential WordPress developers, the next step is to screen and shortlist candidates. Start by reviewing their resumes and portfolios to get a sense of their experience and skills. Look for developers who have worked on projects similar to yours and have a track record of delivering high-quality work.

You can also ask for references and follow up with their previous clients to get a sense of their work ethic and communication skills.

Interviewing Potential WordPress Developers

After shortlisting candidates, it’s time to conduct interviews with potential WordPress developers. During the interview, ask questions that will help you determine their level of experience, technical skills, and communication abilities.

Some of the questions you can ask include:

  • How many years of experience do you have working with WordPress?
  • What programming languages are you proficient in?
  • Can you walk me through a project you recently completed?
  • How do you handle project management and communication?
  • Can you provide references from previous clients?

Setting Expectations and Project Scope

Once you have selected a WordPress developer, it’s essential to set clear expectations and project scope to avoid any misunderstandings or delays. This includes defining the timeline, deliverables, milestones, and budget. You should also agree on the communication channels and frequency of updates.

Cost Considerations and Budgeting

The cost of hiring a WordPress developer varies depending on their level of experience, location, and the scope of the project. Hourly rates for WordPress developers can range from $50 to $200 or more. Some developers may also offer fixed-price packages or project-based rates.

When budgeting for your project, it’s essential to consider additional costs such as hosting, domain registration, and premium plugins or themes.

Contracting and Project Management

It’s crucial to have a written contract that outlines the terms and conditions of the project, including the scope of work, payment terms, and intellectual property rights. The contract should also specify the project timeline, milestones, and deliverables.

Project management is also essential to ensure that the project is delivered on time and within budget. You can use project management tools such as Trello, Asana, or Basecamp to track progress, assign tasks, and communicate with the development team.

Common Pitfalls to Avoid When Hiring a WordPress Developer

Hiring a WordPress developer can be challenging, especially if you’re not familiar with the technical aspects of website development. Some of the common pitfalls to avoid include:

  • Hiring based solely on price
  • Not setting clear expectations and scope
  • Failing to communicate effectively
  • Not conducting due diligence and screening candidates
  • Not having a written contract


In conclusion, hiring a WordPress developer is an essential investment for any business that wants to create a professional-looking website that stands out from the competition. By following the guidelines outlined in this guide, you can find a skilled WordPress developer who can help you achieve your business goals. Remember to screen and shortlist candidates, conduct interviews, define expectations and project scope, budget appropriately, and manage the project effectively. With the right WordPress developer, you can create a website that’s not only beautiful but also functional and optimized for success.

Contact Me today to explore the opportunities of hiring me as your WordPress developer.

Michael Neely

My name is Michael Neely. I started in graphic design and SEO in 2001 and coded my first site in 2011. Since then my career has been a constant learning experience launching my freelance business n 2014. I have worked in WordPress, Shopify, Laravel, HubSpot CMS and more. I have also kept up with SEO through the years and adapted to the mainstream use of Artificial Intelligence as the "next thing" in tech. Keep in touch and visit often to stay tuned in on what is happening in the world of technology.