Keeping Up with Potential Customers is Vital in Today’s Business Environment
If you take a look around, you will find that WordPress is a major player in business websites. If you’ve been on the internet for long, you will know that WordPress is the most popular content management system (CRM) in the world is WordPress. In fact, WordPress is so popular that it holds 64.2% (as of February 2021) of the market share and that is not changing anytime soon.
The reasons that WordPress is so popular are obvious:
- The framework is free
- There are literally thousands of themes (looks) to choose from out-of-the-box
- Easy for the end-user (client) to update and maintain
- No need for coding (unless you want a customized look or functionality)
- WP Blocks makes building web pages fun and easy (or at least I think so)
There are many more reasons why WordPress is the world’s most popular content management system and website platform. I can’t knock WordPress. This site is also built on WordPress. That isn’t the focus of this post though.
The Purpose of a Business is to Make Money
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.”Peter Drucker, the father of modern business management
Whether you are new to digital marketing or a seasoned pro, the chances are good that you want to make money with your little chunk of the Internet you bought. When you start your business, if you don’t start finding customers, your days are numbered. Your ability to find customers and deliver your services to them satisfactorily is the difference between having a business and an expensive hobby.
The chances are good that you will have to call your potential customer again and again. You will also need reminders about the last discussion and where your client-to-be is in your sales cycle. What if your sales cycle takes longer or shorter than an average sales cycle (whatever the term “average sales cycle” means). You need to be able to tailor your follow-ups to your sales cycle, not another company’s sales cycle.
You Need a Customer Relationship Management Solution
Customer Relationship Management (CRM) is nothing new. When I worked as a salesman in a car dealership in the early 1990s, our CRM consisted of a 3×5 index card box with pertinent customer information and follow-up information on them. Our database was the Ma Bell phone book and our only immediate method of communication was the telephone (which was attached to the wall). If we shared our customers with the dealership, they would farm out our leads to the salesman who was paying their place of employment for leads. It was all very shady stuff.
In 2001, I was running my first semi-successful business in promotional products and my main function was sales. Shortly thereafter, I discovered Seibel Sales 1999 and I fell in love. I put all the information from my card index into the computer and got a list of daily tasks and reminders. I could schedule my interactions with my clients and potential clients and work on building my business. A few years later, this CRM was purchased by Oracle and priced outside my budget. I continued to search for a CRM that worked for me.
HubSpot CRM Helps Me Grow My Business
After 2003, I always thought CRM’s were for big companies and thought that there must be one out there that works for my small business. I first heard about HubSpot in 2013 when I read a book on Inbound Marketing by HubSpot founders Brian Halligan and Dharmesh Shah, and marketing guru David Meerman Scott. I was hooked. Little did I know that inbound marketing would change how the Internet work and how attracting, engaging and delighting customers works. In 2017, I got involved with HubSpot CRM and started growing my business.
Five Good Reasons to Try HubSpot CRM
When I first heard about HubSpot, I loved their products and marketing platform. However, it was expensive for me at the time. I couldn’t justify shelling out money I didn’t have for the marketing tools I wasn’t ready for. I started using HubSpot in 2017 and I am growing more fond of this platform every day.
Here are the reasons I use HubSpot for my inbound marketing and sales platform and why I think you should use HubSpot too:
1. HubSpot CRM is Free
Wouldn’t it be great if your favorite CRM was…wait for it…free? That’s right, you can get started with the HubSpot CRM for free.
2. Your Spreadsheet Can’t Remind You of Tasks
No matter how cheap…ahem, inexpensively…you are running your business there are things that your spreadsheet can’t do. Like, remind you of meetings or contacts with your customers. With HubSpot CRM, you can set tasks with deadlines and be reminded of them daily.
3. HubSpot CRM is Scalable
As you grow your business, your needs change. You will need to integrate new solutions. In the beginning, you don’t need email marketing. But as your customer base grows, you will need to keep reminding your customers and potential customers who you are and what you do. Or else, they will find another source for your valuable services.
4. HubSpot CRM is Customizable
Every business has its own sales cycle. If you have a high-ticket item, the chances are good that your sales cycle is slower. Your customers may need more contacts to close the sale.
5. HubSpot CRM Is Easy to Integrate
You (or I) can install HubSpot CRM into your WordPress website in a jiffy. Just add the plugin to your WordPress website and log in. Yes, it is that simple. HubSpot CRM integrates directly into your WordPress dashboard.
Want to Learn More about HubSpot?
Are you ready to learn how HubSpot can help you build your business? If you are looking for a HubSpot expert to develop your marketing, look no further. I am HubSpot Certified in Inbound Marketing, Content Marketing, and Email, Marketing. I am also a Certified HubSpot CMS Developer when you are ready to get into the HubSpot CMS.