Remember the excitement you felt when you launched your first website? Everything worked perfectly and it was the latest in cutting edge technology. But as time has gone by, if you haven’t updated your website, you are probably losing money. Yes, that’s right, you are probably losing money on business that could have been yours. What has happened to your excitement about your website? Is your website working for you, or just another chore you tolerate?
It doesn’t have to be this way.
Here are a few ways to tell if you need to update your website:
1. You’ve never updated your website before.
If your site has been live for a few years and it’s never been updated, chances are very good you could use a look-over on your site.
2. If your website doesn’t show up on the first ten Google pages for your site’s keywords.
There are ten slots per page on any Google search. That means that your search will yield 100 of your competitors instead of your website. If people can’t find your website, you won’t get their business.
3. Your Website was built in FrontPage.
FrontPage was a drag and drop website development program from Microsoft. I remember building my first website with Microsoft’s FrontPage in around 1999. It was like Microsoft Word meets the Internet. It was fast, convenient and opened many people’s eyes to the world of web design. It also showed a lot of people (myself included) how easy it was to get your site online. However, FrontPage was discontinued in 2004 and has not been supported by Microsoft since 2008.
4. You’re less than excited to tell people about your website.
If you are not excited about your site, you won’t tell anyone about it. If you don’t tell anyone about it, no one will find your site and you lose the benefits of having a website.
5. Your copyright date in your footer hasn’t changed since your site was designed.
Is this your scenario? Your web designer finished your site in 2008, right before the “Financial Crisis,” and hasn’t been heard from since. But your copyright date in the footer reads 2008. It’s 2017. Would you shop from a website whose copyright date hasn’t changed in 9 years? Neither will your potential customers. If your copyright date at the bottom of your site hasn’t changed since initial launch, your website needs an overhaul.This is just a shortlist of some indications of why a small business owner may need a website overhaul. If any of these circumstances sound familiar and your team, contact me today to get started updating your website.