Digital Marketing
Why PPC Advertising is a Must-Have for Your Digital Marketing Strategy
As a digital marketing professional, I am always on the lookout for new and innovative ways to help my clients reach their target audience. One strategy that has proven to be extremely effective is PPC advertising. In this article, I will explore the advantages and disadvantages of PPC advertising, how to set up a successful…
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Four Essential Free Tools for Improving Your Organic Search Results
These Google Web Analytics Tools are Vital to Your Organic Search Result If you own a website, the chances are good that you have heard of search engine optimization and search engine marketing. At some point in your marketing education, the topic of “organic search” came up. In the early days, it seemed like an…
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How to Add Search Data to Google Analytics for your WordPress Website
Track Your Google Search Console Data in Google Analytics EDIT: Since I posted this on April 11, 2021, Google released Analytics 4 which is a newer platform. I am currently experimenting with this new platform and will have an updated Google Analytics post shortly. One of my favorite topics is Search Engine Optimization or SEO…
Read MoreStraight Talk about Marketing For Small and Medium-sized Businesses
Is This What Your Marketing Plan Looks Like? I am not saying that prayer is a bad thing, but some business owners rely on prayer as their ONLY marketing resource. I believe that prayer can be a powerful tool to inspire and motivate people. But when it comes to marketing, prayer lacks something to be…
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